Important RTA guidelines for doing vehicle branding in Dubai

Vehicle branding is a popular advertising method used by businesses to promote their products and services. In Dubai, to promote your brand through vehicle branding, you need a vehicle advertising permit. To obtain these permits, you need to meet some special conditions and technical specifications formulated by Dubai RTA).

There is a list of restrictions and guidelines on vehicle advertising design based on their colour, size, placements, and contents. Dubai RTA is imposing these rules and restrictions to ensure the safety of the road users.

How to obtain a vehicle branding permit in Dubai?

To obtain a vehicle advertising permit, your business must meet some rules and guidelines. Your brand must be a registered business in Dubai with a valid trade license. If you meet these first simple conditions, you can confidently submit an application to the Dubai RTA with the following information:

• Type of vehicle you want to advertise
• Content going to be displayed on vehicle graphic design
• Size and placement of the vehicle advertising design
• Duration period of your branding

The Dubai RTA will review and approve your application for your vehicle branding permit if it meets all the rules and guidelines.

Important RTA rules for vehicle branding in Dubai

• The branding must not exclude more than 50% of your vehicle’s surface
• Colour of the branding must align with RTA standards
• Only English and Arabic languages are allowed for advertising
• Offensive contents are not allowed.
• Placements of the advertising must not obstruct the road view
• Windshield must be free from any kind of advertising
• 50% of contents must be in Arabic
• Your activities mentioned in the advertisement must align with your brand’s trade license
• The images on each side of your vehicle must not exclude more than 5

Major restrictions for vehicle branding in Dubai

• Smoking symbols and images promoting it
• Gambling promotions
• Usage of 3D images in design
• Religions slogans and symbols
• Flags and symbols representing nations
• Images that hurt public morality
• Use of barcodes

Documents required for vehicle branding in Dubai

To apply for the vehicle branding permit, you need to submit some documents based on the type of vehicle you want to advertise. The documents required for each type of vehicle are listed below

For vehicles/motorcycles

• Mockup of the vehicle advertising design from all four sides
• Copy of the trade license of your business in Dubai

For other vehicles

• Mockup of the vehicle advertising design from all four sides
• Request letter to the Dubai RTA explaining the nature of your vehicle advertisement
• Copy of the trade license of your business in Dubai

For Trailer and semi-trailer

• Mockup of the vehicle advertising design from four sides
• Copy of the trade license- advertising activity of your business in Dubai

Need RTA approval for vehicle branding in Dubai?

If you are considering doing vehicle branding in Dubai, make sure to follow the above measures before creating your design. You can also get the service of our professionals at iCatch Graphics LLC in Dubai for tension-free vehicle branding services. We will take care of your complete vehicle advertising work with professionalism. We create vehicle graphic design and get essential approvals for your brand on behalf of you.Contact iCatch for flawless vehicle branding and RTA approval services in Dubai.